What WE Make is a family-owned furniture company specializing in handcrafted pieces made from reclaimed wood. With sustainability and craftsmanship at the core, they create timeless designs that bring warmth and character into modern homes.
META ADS
GOOGLE ADS
EMAIL + SMS
DIRECT MAIL
The Brass Tacks
We work with What WE Make to grow their e-commerce business through digital advertising. Our partnership includes managing their Google and Meta ads, supporting their email marketing, and running direct mail campaigns to help expand their reach and engage their audience.
The Results
Avg. Email
Open Rate
Avg. Revenue
Per Email Recipient
YoY Email
Conversions
Paid ROAS YoY
(2024-2025)
Avg. Return on Direct
Mail Campaigns
Avg. Revenue Increase YoY
The Playbook
Facebook Ads
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Built to capture attention in-feed with bold creative and clear CTAs.
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Optimized for clicks and conversions with direct, no-nonsense messaging.
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Designed for broad reach and scalable performance.​
Instagram Ads
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Fast-paced, vertical-first design made for thumb-stopping impact.
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Clear branding and CTA delivered in under 5 seconds.
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Tailored for immersive, full-screen storytelling.
Email Marketing
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Designed for impact with layouts that balance beauty and clarity.
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Built to guide the eye with hierarchy, spacing, and bold creative touches.
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Segmented to match design with audience needs for deeper connection.
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Delivered at the right moment to turn design into measurable action.
Direct Mail Campaigns​
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Custom-designed mailers built to stand out in the stack.
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Seamless execution through partnerships with trusted mail houses.
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Geotargeted lists to put the right message in the right mailbox.
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Tangible, memorable touchpoints that extend your brand beyond the screen.