Onyx Coffee Lab is an award-winning specialty coffee roaster known for its obsession with quality, transparency, and design. From sourcing ethically grown beans to crafting world-class brews, they’ve built a brand that resonates with coffee lovers who care as much about the story behind the cup as the taste itself.
META ADS
GOOGLE ADS
The Brass Tacks
We were tasked with helping Onyx Coffee Lab to grow their e-commerce business through digital advertising. Prior to working with us Onyx did not have a digital advertising strategy. We helped them expand their reach across platforms. This includes Facebook, Instagram, Google, and TikTok.
The Results
E-commerce
Business
Customer
Subscriptions
Meta
ROAS
Meta Revenue
YoY
Google
ROAS
Google Revenue
YoY
The Playbook
Facebook Ads
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Built to capture attention in-feed with bold creative and clear CTAs.
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Optimized for clicks and conversions with direct, no-nonsense messaging.
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Designed for broad reach and scalable performance.
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Instagram Grid Ads
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Styled to blend seamlessly with organic posts while standing out in feed.
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Strong visuals that feel native to the platform’s aesthetic.
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Crafted to stop the scroll and drive engagement.
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Instagram Stories Ads
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Fast-paced, vertical-first design made for thumb-stopping impact.
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Clear branding and CTA delivered in under 5 seconds.
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Tailored for immersive, full-screen storytelling.